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New Post 4/7/2014 7:28 PM
User is offline PC
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Corporate website: content audit - verbiage 

 Hi 

 

I am working on a website redesign and need to complete an audit of the current verbiage to determine what stays and what needs to be changed.  Currently using my audit spreadsheet but it is getting messy, so I am looking for other ways to document the verbiage changes.  Anybody have any ideas? 

 
New Post 4/9/2014 5:22 AM
User is offline Kimbo
454 posts
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Re: Corporate website: content audit - verbiage 

Start with an audience analysis - who are they? why do they come to the website? what are they looking for when they get there? etc. Only then can you think about changing the structure and content.

Kimbo

 
New Post 4/10/2014 2:26 PM
User is offline PC
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Re: Corporate website: content audit - verbiage 

 

 

It is a corporate site, so there is a dedicated audience already, and we know why they come and have some idea of what they want (survey's etc). The project is of mutiple stages, and at this point we are auditing our current site, and doing some minor updates now (broken links etc) and addressing the redesign over the next year. 

 
New Post 4/25/2014 12:33 PM
User is offline Sandy
74 posts
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Re: Corporate website: content audit - verbiage 
PC, A storyboard can be a very good way to show the information that you want. A storyboard includes a site-map type diagram. Then each web-page is shown visually (which can be a simple pencil sketch, wireframe, mock-up, or existing screenshot with modifications), along with a description of key page attributes (title, description, interactions/links to other pages, image(s), features or actions, etc.). You can adapt to include any information relevant for your project. Here is a link to an article on website storyboarding, with some good examples (you may have to zoom to see the diagrams): http://writtenonvinyl.wordpress.com/2012/04/29/website-storyboarding/ You could include 2 images for each web-page in your storyboard if you like - 'before' and 'after'. Sandy
 
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