The experience age will force the business analyst, more so than ever, to be closer to business. The focus will have to move from how the IT landscape looks at the architectural level, to how it can be best utilised to provide the most compelling and efficient customer experience. The success of business will now be determined by how well the customer journey and user experience has been translated to offer real and/or even perceived value for money through ‘virtual experience’. It will be difficult for the business analyst to be a credible advisor to business without understanding the customer’s needs.
Prior to proceeding with a strategic project, project leadership needs to ensure that the project still:
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