My inclination is the smarter and harder approach but again I am asking you to contribute your thoughts. Channel your inner Justin Timberlake and consider how do we get sexy back to Business Analysis? How do we get the attention of the decision makers when we are no longer the shiny new product that every one wants.

Congratulations! You have been asked to act as the lead Business Analyst (LBA) on an important project. It is more than likely someone recognizes the good work that you have done in the past and their hope is that your past success can be replicated with multiple Business Analysts on this new initiative. Like any new experience, you may have some anxiety or nervousness regarding this new role. It is important to you that what happens turns out to be a future success story and not an experience that stays in the closet.

Consider an agile project on the other hand. Agile projects do not require massive documentation in advance. Moreover, in agile projects, the business owner might communicate directly with the agile team (developers) and sometimes the agile teams are even co-located, which makes the communication between business owner and agile team easier.

So, there is no role of a Business Analyst in agile projects you say!

There’s a high premium on knowing how to craft great definitions. Every business analyst should know how. To get you started, here are some basic criteria for great business definitions:

• It should be easy to give examples for the thing defined, but there should be no counterexamples.
• Each definition should communicate the essence of what a thing is, not what it does, how it’s used, or why it’s important.
• The definition of a thing should focus on its unique characteristics.
• Each thing you define should be distinguishable from every other thing you define using the definition alone.
• Each definition should be concise and as short as possible without loss of meaning. A definition should be readable.

This is the time for the BA community to expand its capabilities and provide critical value to the organization. With a massive 86% of global CEOs reporting a lack of time to think strategically about the forces of disruption and innovation shaping their company’s future, businesses leaders must lean on the evolving capabilities of the business analysis community.