Jul 27, 2025
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This article presents a novel methodology that synergizes user stories with JTBD for complex projects. A thorough literature review is conducted, carefully highlighting the strengths, limitations, and overall benefits of each approach. Next, an integrated framework is introduced, featuring diagrams,...
This article presents a novel methodology that synergizes user stories with JTBD for complex projects. A thorough literature review is conducted, carefully highlighting the strengt...
Customer Journey Mapping (CJM) is all about enhancing the customer experience and getting more people engaged. However, because cyber threats are constantly changing and digital te...
Many books provide guidance on how to create effective user interface displays, a vital aspect of the user’s experience with a software application. But a user often must nav...

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The purpose of the Trips-R-You Flight Booking Case Study is to provide an integrated, end-to-end set of requirement examples. In IIBA® BABOK® V3 terminology, end-to-end means from Business Requirements to Stakeholder Requirements to Solution and Transition Requirements. This case study, and associated artefacts, use the more traditional business terms Goals, High-level Requirements (HLRs), and Detail Requirements. Only functional requirements are addressed, and only within the context of a project chartered to deliver an IT-based solution.

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Let us look at it from a different angle now and derive the requirements out of the customer journeys.  It is impossible to introduce a change... if the change is big and you try to implement it in one go.  This is the reason we tend to break any solution into smaller components. Each solution component should be small and independent enough to be changed individually in a controlled manner. So that eventually we will compose a new experience out of them. Pretty much like using a set of Lego blocks.

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The question of how essential domain expertise is to a business analyst is a recurring debate in the BA community. One school of thought maintains that domain knowledge is not critical. A skilled BA, the thinking goes, can walk into nearly any project situation and do an effective job of exploring requirements, relying on previous experience and a rich tool kit of requirements techniques. The counterargument avers that an analyst who has deep subject matter knowledge can be far more effective than a more general practitioner.

I have experienced both situations, from inside a company as a regular employee and from the outside as a consultant. This article offers some thoughts about when domain knowledge is valuable, when it’s essential, when it’s not necessary, and when it can actually pose a risk.

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Learning about mental models and how to apply them to their work is one of the best investments for business analysts interested in achieving the level of deep thinking that leads to better outcomes for their projects and organizations.
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For the business, it means they not only need to understand the problem the customers are trying to solve - they need to understand that problem in a context and design a full end-to-end experience of solving it. Some people call this process “human-centered design”, some - just using common sense when designing stuff. 
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Templates & Aides

Templates & AidesTemplates & Aides: find and share business analysis templates as well as other useful aides (cheat sheets, posters, reference guides) in our Templates & Aides repository.  Here are some examples:
* Requirements Template
* Use Case Template
* BPMN Cheat Sheet

Community Blog - Latest Posts

As Business Analysts in Agile teams, we often hear about Definition of Ready (DOR) and Definition of Done (DOD). But beyond the buzzwords, these two concepts are powerful tools to drive clarity, consistency, and quality in our work. Definition of Ready ensures a user story is truly ready for development. It answers: Is this story clear, feasible...
In today's fast-paced digital world, successful projects aren't just built on great code—they're built on clarity. And that clarity often comes from one key player: the Business Analyst. At the heart of every great product or system is a need—a business goal, a customer pain point, or a regulatory requirement. But busines...
I have always loved cooking. I learned from my Grandma June and her kitchen was her sanctuary, a small, warm sunlit space filled with jars of spices, stacks of cookbooks, and the comforting smell of something always on the stove or baking in the oven. Grandma June was as great a cook as she was a teacher to me. She never followed a recipe “to...

 



 




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