This article presents a novel methodology that synergizes user stories with JTBD for complex projects. A thorough literature review is conducted, carefully highlighting the strengths, limitations, and overall benefits of each approach. Next, an integrated framework is introduced, featuring diagrams, examples, and a comparative table. A concise case example demonstrates practical application. In conclusion, implications, limitations, and future research directions are discussed, aiming to enhance requirement clarity and alignment in complex software development.

Customer Journey Mapping (CJM) is all about enhancing the customer experience and getting more people engaged. However, because cyber threats are constantly changing and digital technology is evolving, adding security to CJM has become a business-critical necessity. This article changes the function of the Business Analyst (BA) by showing how they can find and reduce cybersecurity risks at every stage of the customer experience, thereby building customer confidence.

Many books provide guidance on how to create effective user interface displays, a vital aspect of the user’s experience with a software application. But a user often must navigate through a series of screens to perform a task. Making that flow sequence logical and efficient is also an important part of the user experience.

I’m a big fan of analysis modeling, drawing diagrams that visually represent various aspects of a software system and its requirements. One of my favorite models is the dialog map, which provides a convenient way to represent, validate, and improve how a user navigates through a user interface.

The breathless pronouncements surrounding Artificial Intelligence often paint a picture of wholesale disruption, a technological tidal wave poised to obliterate established business practices. Yet the truth is more nuanced: AI does not replace strategy; it replaces bad strategy. In the absence of a coherent, adaptive, and intentional strategic framework, AI does not generate value, it magnifies inefficiency.

Vibe Coding is a new paradigm in coding, where developers and non-developers use natural language prompts to generate functional code.  Vibe Coding can be leveraged in business analysis by accelerating and enhancing Rapid Prototyping, Automating Technical Tasks, and Enhancing Requirement Validation.