Hello, I would like to move into a Business Analysis career direction, but I would appreciate if you can give some advice.

I have a BA degree in Journalism and an MA in Marketing and Advertising. Working as a PR and Marketing Officer for 2 years.

I have applied for some entry-level business analysis jobs but the feedback I received was that my skills didn't perfectly match the job.

I understand that I require some analytical, technical skills for a BA role, so my question is.. what do to next?

I have researched some courses from the OU on data analysis, databases, maths, economics ones - should I do some of these and work towards a more numerical related degree? This will obviously last quite some time, so would just a few of these courses be enough - like 2 or 3 to start applying for jobs again?

Also, I was thinking I could be doing some business analyst training courses - but they are very expensive and explaining about what BA is and giving me some specific information and knowledge - but this won't give me the numerical skills that I need?

Looking at business analysis traning courses, I was told there are 2 different directions for this - as  more of an IT analyst, where they would teach me about requirements gathering, looking at work processes, modelling and so on. The other direction is more of a financial, data analyst.

Could you please give me some advice and guidance here, considering my background what I would need to do next?

Any help would be much appreciated!