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Incorta Named a 2021 “Cool Vendor” in Analytics and Data Science by Gartner
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Posted by: AnthonyJones on Wednesday, May 26, 2021

SAN MATEO, Calif.--()--Incorta, the Direct Data Platform, today announced that it has been named a “Cool Vendor” by Gartner in the 2021 Cool Vendors in Analytics and Data Science report. The report recognizes the company’s proprietary Direct Data Mapping™ technology and describes the unique ability of Incorta’s unified data analytics platform to address “complex data and analytics challenges” by “eliminating the need for data modeling, cubes, extraction, transformation and loading (ETL) batch jobs, or optimization.”

“We believe this recognition speaks about Incorta’s unified data analytics platform and Direct Data Mapping technology,” said Scott Jones, CEO of Incorta. “Incorta is not only setting new standards for innovation within the analytics and data science industry – we are empowering teams across every sector to think differently about data analytics and push the boundaries of what’s possible in their industry as well.”

Incorta is a unified data analytics platform that enables companies to acquire, enrich, analyze, and act upon business data with unmatched speed, simplicity and insight. Powered by Direct Data Mapping, Incorta can make tens of billions of rows of data across multiple source databases analytics-ready in a matter of minutes. The platform is built for power users and novices alike, and provides simple, yet powerful tools for individuals and teams to freely explore, enrich and innovate with data.

According to the report, “By 2023, 60% of organizations will compose components from three or more analytics solutions to build business applications infused with analytics that connect insights to actions.”

For a complimentary copy of the full report, please visit

To learn more about Incorta’s unified data analytics platform, visit

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Cool Vendors in Analytics and Data Science, Julian Sun, David Pidsley, Shubhangi Vashisth, James Richardson, 10th May 2021.

About Incorta
Incorta is the only unified data analytics platform powered by Direct Data Mapping. Purpose-built to help companies stay ahead of the accelerating rate, volume, and complexity of modern enterprise data, the platform delivers unmatched speed and visibility. Incorta is built with open standards and integrates with cloud-friendly tools and platforms, making it easy to consolidate data in the cloud and extract meaningful insights. By making any data source continuously available for analytics, the platform helps business leaders, business teams, and data scientists make more accurate, timely and transparent decisions with faster access to richer data sets. Backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures, and Sorenson Capital, Incorta powers analytics for some of the most valuable brands in the world, including Broadcom, Credit Suisse and Shutterfly. To learn more and try it for yourself, visit




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