Hello,

An opportunity would stem from a problem or a situation. Hence, to present an opportunity, I would break it into 3 parts – state the prevalent problem or situation; list the consequences or impact the situation has on the current state of affairs and finally present your opportunity i.e., future / desired state that you would like to propose. If you can, try to quantify the impact and the benefit in the respective parts which would influence your stakeholders to make an informed decision. In case if you are unable to quantify the benefits, list down the value that your customers and stakeholders would get and how that would eventually help the organization.

1. Since, the situation at hand would be your current state of affairs, present it in a clear and concise manner. It would help you better clarify your understanding of the situation and what you are dealing with. Others (the intended audience) will also benefit when the situation is clearly communicated. It would also increase your chances of getting an early buy-in from your stakeholders.
2. Next step would be to state the impact the situation is causing due to the current state to the customers / internal stakeholders / organization. The impact could be financial or non-financial. List them all.
3. Lastly, present your future / desired state to your intended audience. This would entail the changes that you would like to propose to your current state. At this stage, you can quantify the benefits and thereby suggest how the state of affairs would look like. Outline the value it would present to your external and internal customers.

Hope this helps.

Kind Regards,

Hims