ANSWER

Business analysts can help stakeholders accept a paradigm shift by combining clear communication, evidence, and empathy.  Paradigm shifts challenge comfort zones, so persuasion must be structured and inclusive.

Effective strategies include:

• Show the pain: Use metrics and visuals to highlight current inefficiencies.

• Tell a story: Describe how the new paradigm improves customer or employee experience.

• Start small: Pilot the idea on a manageable scale to build confidence.

• Involve stakeholders early: Co-creation reduces fear and resistance.

Analysts who communicate paradigm shifts as opportunities rather than disruptions gain trust and momentum. 

The key is to shift the conversation from “what we’ll lose” to “what we’ll gain.”