Can anybody please explain , what is meant by or the full form of the following acronyms seen in a typical P&L account of a magazine publisher > 1. RDA 2. RDP 3. IPO
or may abe direct me to where I can get this info
Hi Chandra,
Have you tried the internet? or maybe wikipedia?
Kimbo
A quick internet lookup would have releaved your answer:
Retail Display Allowance (RDA) is a fee paid by publishers to qualifying retailers as an incentive for displaying that publisher’s title(s) in its store(s) and to increase sales through better visibility and positioning.
Retail Display Payment (RDP) is sometimes paid instead of RDA. RDP is another form of payment for some checkout titles only.
IPO = Initial Pocket Offerings
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