Books for the Business Analyst


Writing White Papers: How to Capture Readers and Keep Them Engaged

Writing White Papers: How to Capture Readers and Keep Them Engaged
Statistics: 5326 Views // 0 Comments // Article Rating
Categories: Technical Writing

Author: Michael A. Stelzner
Paperback: 214 pages
ISBN-13: 978-0977716937

Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to:

•Create outlines that work
•Master interviewing techniques
•Focus content on your readers
•Inject persuasion into your paper
•Quickly find research data
•Write the core parts for any white paper
•Craft compelling titles
•Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide. 

COMMENTS

Only registered users may post comments.

Want to Add a Book?

Think we are missing a book for the Business Analyst or Systems Analyst? TELL US! WE'LL ADD IT!
Enter your Email address
Enter your Name
Enter your message
Send

 






More BA Books

The 360 Degree Leader: Developing Your Influence from Anywhere in the Organization The 360 Degree Leader: Developing Your Influence from Anywhere in the OrganizationIn his nearly thirty years of teaching leadership, John Maxwell has encountered this question again ...


Patterns of Enterprise Application Architecture (Addison-Wesley Signature Series) Patterns of Enterprise Application Architecture (Addison-Wesley Signature Series)Noted software engineering expert, Martin Fowler, turns his attention to enterprise application deve...


Managing Agile Projects Managing Agile ProjectsAre you being asked to manage a project with: - unclear requirements? - high levels of change? - ...


Business Rule Concepts Business Rule ConceptsEasy-to-understand explanation of business vocabulary, business rules and business processes ... and...


Leading IT Projects: The IT Manager's Guide Leading IT Projects: The IT Manager's GuideSenior level IT managers are responsible for a wide variety of development projects. For the most pa...


Copyright 2006-2020 by Modern Analyst Media LLC