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What is Design Thinking?

Posted by Adrian M.

Article Rating // 1868 Views // 0 Additional Answers & Comments

Categories: Business Analysis, Analytical and Problem Solving Skills


Design thinking is an approach to problem solving and product design that is customer-focused, starting from the needs, problems, habits, and practices of the customer.  For business analysts, design thinking can prove to be a valuable approach analysis and design to develop innovative solutions through practices such as:

  • Understanding the user needs,
  • Problem definition,
  • Ideation and prototyping,
  • Collaboration and stakeholder engagement.

The chief principles of design thinking include the practice of empathy, collaboration, experimentation, as well as iteration and refinement of ideas based on user-feedback. This relentless focus on the customer, design thinking enables teams to develop solutions that are not only effective, but also user-centered and human-focused.

Some key high-level points about design thinking:

  • Design thinking is a problem-solving approach,
  • Design thinking focuses on understanding the needs of the customer,
  • Design thinking  involves empathy, problem definition, ideation, prototyping and testing,
  • Design thinking emphasizes collaboration and experimentation,
  • Design thinking is a creative process,
  • Design thinking requires focus on user feedback,
  • Design thinking enables the developing solutions that are human-focused,
  • Design thinking is a  tool for solving complex problems.

What is Design Thinking?



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Do your homework prior to the business analysis interview!

Having an idea of the type of questions you might be asked during a business analyst interview will not only give you confidence but it will also help you to formulate your thoughts and to be better prepared to answer the interview questions you might get during the interview for a business analyst position.  Of course, just memorizing a list of business analyst interview questions will not make you a great business analyst but it might just help you get that next job.



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