Published by Wiley, February 2013

PREDICTIVE ANALYTICS: THE POWER TO PREDICT WHO WILL CLICK, BUY, LIE, OR DIE

By Eric Siegel

This rich, entertaining primer by former Columbia University professor and Predictive Analytics World founder Eric Siegel, reveals the power and perils of predictive analytics, showing how predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime-fighting and boosts sales.

PREORDER NOW ($15 on Amazon, currently) and receive:

1) FREE ACCESS to the first of four modules of my online training program, "Predictive Analytics Applied"

2) A 40% DISCOUNT CODE off the full online training ($495), or its in-person version, "Predictive Analytics for Business, Marketing and Web" ($1,495 - April 25-26 in NYC)

DETAILS ON THIS OFFER: http://www.pawcon.com/blog/?p=855

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"Exciting and engaging - reads like a thriller!"

   - Marianna Dizik, Statistician, Google