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» Why Use BATNA (Best Alternative to a Negotiated Agreement)?

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Posted by: lilesj on Wednesday, March 26, 2008
Categories: Leadership & Management, Project Management

A good negotiation method should protect you from making a bad agreement or rejecting one that you should accept. For example, if you implement a bottom line – by establishing in advance your worst acceptable outcome, such as the lowest price you’d accept for an item you’re selling – you’re limiting your options if circumstances should change during the negotiation, and you may not get the best possible agreement.

Author: Edrie Greer, Ph.D.

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