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New Post 2/17/2012 6:03 PM
User is offline chandra
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Consumer Magazine Publishing industry 

Can anybody please explain , what is  meant by or  the  full form of  the  following acronyms seen in a  typical P&L account of a magazine  publisher > 1. RDA 2. RDP  3. IPO

 
New Post 2/18/2012 5:38 AM
User is offline chandra
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Re: Consumer Magazine Publishing industry 

 or may abe  direct  me  to where  I can get this info

 
New Post 2/18/2012 5:00 PM
User is offline Kimbo
401 posts
5th Level Poster


Re: Consumer Magazine Publishing industry 

Hi Chandra,

Have you tried the internet? or maybe wikipedia?

Kimbo

 
New Post 2/20/2012 7:29 PM
User is offline Adrian M.
713 posts
3rd Level Poster




Re: Consumer Magazine Publishing industry 

A quick internet lookup would have releaved your answer:

Retail Display Allowance (RDA) is a fee paid by publishers to qualifying retailers as an incentive for displaying that publisher’s title(s) in its store(s) and to increase sales through better visibility and positioning.

Retail Display Payment (RDP) is sometimes paid instead of RDA. RDP is another form of payment for some checkout titles only.

IPO = Initial Pocket Offerings


Adrian Marchis
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