Craig:
The way I understand your question is that it is kind of like asking why create a Context diagram (which is just a very high-level as-is). Doesn't one need to know the extent of a project before estimating the time required for a project? (Actually, for estimating, the context diagram needs to be decomposed to get higher grainularity for estimating.)
Also, the way I learned it, the task at hand - especially for a BA - is not just to lead in automating, but to lead in simplifying, integrating, and then automating. If it is, then, we simplify the as-is and determine a way how to integrate the ss-Is. And the only way to estimate on these to things is to know the extent of the as-is.
Tony